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I am taking pictures since my teenage years and photography has been part of my life ever since.

After finishing a 3 -years training as a professional photographer in 1996, I turned towards film, studying at the London International Film School.
In 1999 I started my own video production company in Vienna and also started working as a freelance camerawoman for various TV stations in Austria.
Since 2003 I am based in Gmunden in Upper Austria with my company and also working for a local TV station in the area.

Through all the years photography has always remained my passion. Besides my commercial work I am taking a photo and/or video camera with me wherever I go.
Some of the results you can find on this website.


My equipment

Sony EX1 HD Video Camera
Letus Ultimate 35mm adapter
various 35mm lenses (16mm - 200mm)

Using the 35mm adapter on this camera allows me to get film style results in HD quality.
I also use it a lot for clients’ commercial projects.

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Porst Reflex ZR 248
8mm film camera from the 70ies

Just for fun and the special look!

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Hasselblad 503cw
medium format camera
Carl Zeiss lenses: 40mm, 80mm, 150mm
Metz Mecablitz 60 CT-4 flash

I still like to shoot on real film, then scanning the negatives and slides and „develloping“ them in the digital darkroom.
The quality of 6x6cm slides and the Zeiss lenses is unbeatable.

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Canon 7d
digital SLR
Canon 10-22mm wide angle zoom
Canon 24-70mm zoom
Adapter for Hasselblad Carl Zeiss lenses
Canon Speedlite 580EX flash

If I don’t use my Hasselblad (which is more elaborate to work with and also a lot heavier...) I use the digital SLR.
I also use it for video shootings!

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Canon 20d
digital SLR
18-200mm Zoom

my backup digital SLR

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Minolta X700
analog SLR
various lenses (16mm - 200mm)

I am using this classic SLR when I want to use special b/w film for effect shots.

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Nikon Super Coolscan ED8000
medium format film scanner

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some lighting equipment and other stuff...



© 2010 Afra Hämmerle-Loidl